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An interactive presentation about copywriting which may include brainstorming sessions depending upon needs of the Educator.  I have attached the complete presentation for you to look over and let me know what parts you would like me to use.

Key Questions

Who I am and how I became a copywriter

What does a copywriter do?

Perform a split test

Learn what a Targe Audience and Ideal Client. Define your Target Audience and Ideal Client

Learn about 37 emotions.  Decide what will be primary and secondary emotions.

Learn about features - Decide which features to highlight

Learn the difference between features and benefits?

Learn about Unique Selling Proposition - Decide one for the project

Learn about the 4 U's and writing headlines - Write some headlines

Write copy using above information



Expected Outcomes

1.  This is best for a high school class, afterschool program or for youths who left school before graduating such as Job Corps.  The presentation can be reduced to 1/2 hour or expanded fully to 2 hours

2.  I have had many careers - do something you like that can keep a roof over your head and food in your stomach

3.  What a copywriter does and how to write a short letter-type of copy.


Curriculum Alignment

Session Date

 09/12/2017 1:00 PM   Eastern Time




Mary Ellen 'Mel'? Spera Parker's Voice LLC


Theresa Shadrix OXFORD HIGH SCH


Dee Cotton